ALABAMA SHAKES - 2025 Tour

Roles - Branding, Graphic Design, Social Media, Video Editing

In 2025, Alabama Shakes made their long-awaited return after more than half a decade, announcing new music and a tour. Our task was to reintroduce the band and develop the branding for their 2025 tour. To honor the anniversary of Sound & Color, their second album, we drew inspiration from the deluxe vinyl edition, incorporating a black-and-white aesthetic with bold pops of color.

NEW LOGO

The updated logo pays homage to their original design, maintaining its thin lines and eclectic charm while delivering a timeless, modern refresh.

tour announcement graphic
tour admat graphic

To help their admat cut through social media noise, we integrated dynamic animation to capture attention and keep viewers engaged longer.

SPOTIFY CANVAS BRANDING

With over 2 million monthly listeners on Spotify, we leveraged Spotify Canvas to reach audiences beyond social media, ensuring fans discovered the band’s return to touring directly within the streaming experience.

ADMAT IN TIMEs SQUARE nyc

The branding extended beyond digital platforms, making an appearance in Times Square in NYC.

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Chrissy Costanza