“GOOD GUY” SINGLE
Roles - Creative Direction, Branding, Styling, Art Production, Graphic Design, Social Media, Video Editing
For “good guy,” our goal was to evolve Against The Current’s aesthetic, presenting a more mature and refined visual identity that reflected their growth—both as artists and individuals. The design balanced grittier, raw elements with a polished, professional edge, ensuring the band’s evolution felt authentic yet elevated.
SINGLE COVER
CANVASVISUALIZERMUSIC VIDEOCUSTOM CLOTHING (CHRISSY) + STYLING (DAN + WILL)
When developing the styling and design, Chrissy was the foundation. I aimed for a punk-leaning aesthetic with a refined, sophisticated edge, ensuring the look felt bold yet polished. Once her style was locked in, I worked with the rest of the band to create elevated, cohesive versions of their existing style, aligning with the band’s evolving image while maintaining individuality.
SOCIAL MEDIAUK TOUR / WORLD TOUR / SUMMER TOUR
Roles - Creative Direction, Branding, Graphic Design, Social Media, Video Editing, Merchandise, Marketing
I’ve developed three tour branding packages for Against The Current, bringing their vision to life across multiple global tours. My work has been showcased throughout the US, UK, Europe, Asia, Latin America, and Australia, reaching a diverse international audience. Each package included tour admats, promotional tour videos, website branding, merch lines, stage concepts, and more, ensuring a cohesive and impactful visual identity across all platforms. Below features only their world tour package.
Tour Admat
LOCALIZED ADMATS
For the world tour, we designed a unique color scheme where each country was assigned its own distinct color. This not only made it easier for audiences to find relevant information but also fostered a sense of connection among fans, allowing them to represent their country through the tour’s visual identity.
Tour merch
“SILENT STRANGER” SINGLE
Roles - Creative Direction, Branding, Styling, Graphic Design, Social Media
For Silent Stranger, the goal was to highlight the band’s raw performance energy while immersing viewers in a darker, more intense atmosphere than ‘good guy.’ The visuals leaned into a heavier, moodier aesthetic, amplifying the song’s depth and emotional weight.
SINGLE COVER
CANVASTRAILERMUSIC VIDEOPRESS PHOTOS
SoCIAL MEDIA PROMOS